2021-2022 University Catalog 
    
    Mar 29, 2024  
2021-2022 University Catalog [ARCHIVED CATALOG]

Marketing, AS


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Associate of Science in Marketing

Normal Time to Completion: Two Years

This program is offered online.

Students in the Associate of Science in Marketing program will gain an understanding of current market theory and practices. Special attention is paid to current technological advances in marketing, ethical marketing practices, consumer relationships, and internet-based marketing trends. Students will gain skills in direct marketing, social marketing, multi-cultural advertising, retailing, and sales promotions. Through analysis of the current market, they will learn how to measure the effectiveness of marketing strategies locally, nationally, and globally. Graduates can seek employment in the areas of customer relationship management, social media marketing, sales, or marketing positions in a retail or business to business environment. This degree program is programmatically accredited by the Accreditation Council for Business Schools and Programs.

Associate of Science in Marketing Program Outcomes

  1. Marketing - Students will perform basic marketing functions including identifying, segmenting, and targeting markets, developing product offerings (goods and services) to satisfy customer needs, transporting products to customers at prices that convey value, and effectively communicating the benefits of these products to the intended customer base.
  2. General Business - Students will apply the concepts of management, marketing, accounting, finance, and economics in a business environment.

Associate of Science in Marketing


General Education: 27 Required Credits


Liberal Arts: 6 Required Credits


Math: 3 Required Credits


Science: 3 Required Credits


  • Elective 3 Credits

Open Electives: 3 Required Credits


  • Elective 3 Credits

Major, Core, & Concentrations: 30 Required Credits


Major Core: 12 Required Credits


College to Career Core: 3 Required Credits


Total Program Credits: 60 Required Credits


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