2021-2022 University Catalog 
    
    May 21, 2024  
2021-2022 University Catalog [ARCHIVED CATALOG]

MBA 515-CBE - Healthcare Marketing


3 Credits

Builds on the basics of marketing theory and principles to include opportunities created by web-based strategies and social media. Discusses the role of the marketing professional in researching and recommending market positioning, as well as in market branding and crisis management. Focuses on the creation of a detailed marketing plan for a health care product or service.