EGM 680 - Esports Sales & Marketing

3 Credits

This course will delve into the gaming/Esport industry specific sales considerations. The course will focus primarily on the various areas within the industry sales occur (game sales, event sales, production sales, secondary services, etc.). Students will review the concepts of a sales lifecycle and the impact this has on the various aspects within the industry from the long multiyear event sale to the complex cyclical and often holiday driven game release.