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Sep 07, 2024
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2021-2022 University Catalog [ARCHIVED CATALOG]
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MKT 401 - Topics in Marketing 3 Credits
This course allows students to study an approved marketing subject/topic and to prepare a substantial paper as agreed upon between the individual student and the instructor. Class discussions will include overview of current topics in marketing, as well as a review of marketing best practices, consumer behavior, sales, globalization, strategic planning, leadership, ethics, measurement & analysis. Course includes careful instructor monitoring of project progress via individual or group meetings with students. Prerequisites: MKT 200 , MKT 315 and MKT 411 .
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