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Sep 07, 2024
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2021-2022 University Catalog [ARCHIVED CATALOG]
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MKT 320 - Sales Force Management and Leadership 3 Credits
This course covers supervising, managing and leading an organization's sales force. Emphasis is placed on strategic planning, sales leadership, consumer and market analysis, process and knowledge management and measurement. Topics include sales force recruitment and selection, leadership, ethics, goal setting, measurement and analysis, motivation and rewards, training and development. Prerequisites: MKT 203 .
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