MKT 311 - International Marketing

3 Credits

This course is an introduction to the problems associated with managing marketing operations in international companies. It introduces students to organizations, best practices, the multi-cultural consumer, strategic planning, principles, policies, procedures, ethics, and techniques used in efficient and effective marketing of products and supplies by business and industry in international marketing. It provides students with concepts and ideas for solving business problems dealing with International marketing.
Prerequisites: MKT 200.