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Sep 07, 2024
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2021-2022 University Catalog [ARCHIVED CATALOG]
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MKT 304 - Advertising Copy, Layout, and Design 3 Credits
This course goes beyond advertising theory and teaches the mechanics behind print, digital, and broadcast media. The course integrates data-driven processes along with the functions of copy writing, layout, design, and artwork. It develops an understanding of the advertising department within a company including best practices, ethics, and the resources available from an outside advertising agency. Prerequisites: MKT 204 .
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