IBA 430 - Introduction to Exports Management

3 Credits

This course is an introduction to exporting with focus on generating international sales for a company and how to move those goods overseas. It will include means to evaluate the match between a company's product and foreign markets; how to find and utilize information about foreign markets; creating an international market plan; means of making contacts and developing customers abroad; and typical ways to move products abroad.
Prerequisites: IBA 301 or BUS 320 or IBA 320.