COM 375 - Public Relations

3 Credits

This course provides an overview of the history and evolution of public relations. Emphasis will be placed on applying communication theories and ethical decision-making processes to real-world business scenarios and the practice of public relations. Students will learn to develop communications plans that uphold the pillars of public relations, comply with communications law and regulations, and prioritize stakeholder groups. Throughout the course, students will engage in hands on assignments that focus on media relations, brand building, reputation management, and crisis communications. Students will deepen their understanding of the intersection of digital, social, and traditional media in today's media landscape. This course also serves as preparation for the PRSA's Certificate in Principles of Public Relations.

Students selecting to take the PRSA Certificate in Principles of Public Relations exam: To be eligible, students must be within six months of graduation (before or after) and be majoring in Communication and Media Studies or a related field.
Prerequisites: Senior standing.