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Sep 07, 2024
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2022-2023 University Catalog [ARCHIVED CATALOG]
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SMG 301 - Sport Marketing 3 Credits
This course focuses on the application of marketing principles and practices relevant to the sport industry. Practical and theoretical applications of marketing sport will be examined. Attention will be paid to the 5 P's of marketing and how they apply to the world of sport marketing. Fairness and honesty in terms of marketing will be stressed. Prerequisites: MKT 200 .
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