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Sep 16, 2024
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2022-2023 University Catalog [ARCHIVED CATALOG]
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MKT 200 - Principles of Marketing 3 Credits
This course examines the basic principles, theories, and practices of marketing and its impact on the product, price, place, and promotion decisions in the global market. Market segmentation, customer value, buyer behavior, and other factors that influence effective marketing decisions are explored.
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