MKT 305 - DIgital Marketing

3 Credits

This course examines the impact of the Internet on business and how it has expanded a firm's ability to customize its product and service offerings to levels not attainable in the past.Students will explore ethics in marketing on the internet, customer engagement, best practices, analysis of data, and measuring results.This course will also define the different capabilities that social media has enabled marketers to utilize. Students will revisit the basic tenets of marketing and assess the impact of Interactive media on these basic principles.The course will also address the benefits as well as the limitations of Internet marketing and elements of social media platforms in marketing campaigns.
Prerequisites: MKT 200.