MKT 301 - Business To Business Marketing

3 Credits

This course offers an overview of marketing as it applies to raw material suppliers, manufacturers, and middlemen. This includes industrial demand, marketing intelligence systems and analysis, product and service best practices, ethics, and ad agency support. Individual research, readings, videos, communities of practice, group conversations, written assignments will provide the foundation for a highly interactive and multimedia learning experience.
Prerequisites: MKT 200.