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May 18, 2024
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2020-2021 University Catalog [ARCHIVED CATALOG]
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EGM 315 - eGaming Branding and Marketing 3 Credits
The course exposes students to branding and marketing considerations within the gaming space. The course will cover elements of branding such as logo's, slogans & tag lines as well as an in-depth analysis of content marketing and building a marketing plan. The course will also cover demographic and psychographic considerations of branding and marketing such as voice, personality and client personas.
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