MKT 235 - Social Media Marketing

3 Credits

The course examines social media in general in order to focus on its integration with a marketing strategy. Students will learn to build social media marketing plans and do the necessary analysis to customize plans to organizations. The theoretical underpinnings of social media will be explored so that students will better understand social media's explosive popularity. Various social media marketing tools will be touched upon as well as the evolving nature of social media communication.
Prerequisites: MKT 200.