2022-2023 University Catalog 
    Mar 02, 2024  
2022-2023 University Catalog [ARCHIVED CATALOG]

MBA 515 - Healthcare Marketing

3 Credits

This course builds on the basics of marketing theory and principles to include opportunities created by web-based strategies and social media. This course also discusses the role of the marketing professional in researching and recommending market positioning, as well as in market branding and crisis management. Additionally, this course focuses on the creation of a detailed marketing plan for a health care product or service.