BUS 524 - Strategic Marketing

3 Credits

This course presents a strategic marketing perspective that will help current and future businesspersons learn how to effectively analyze marketing problems and opportunities in a rapidly changing environment, and then apply critical thinking to develop appropriate strategies to gain competitive advantage in business. In this course we study the marketing-sales integration process, management of brand as an asset, the use of strategy and analytical metrics in strategic marketing and the alignment between strategic marketing, social responsibility and the entrepreneurial mindset.