2022-2023 University Catalog 
    Jul 13, 2024  
2022-2023 University Catalog [ARCHIVED CATALOG]

BUS 627 - Advanced Marketing Research and Analytics

3 Credits

This course studies the application of quantitative methods to aid in marketing research, analysis, and decision making. Students will learn to develop research questions, survey construction, statistical processing in Excel, and data presentation and recommendations. This course addresses the critical role that technology plays throughout the marketing function.