BUS 615 - New Product Development

3 Credits

This course will address the contemporary design and development issues common to new products and services. The course focus is on the product development process, which brings together the design, manufacturing and marketing activities of an enterprise. The course will also cover additional topics common to both product and service development, including global product/service development, management of intellectual properties, risk management and logistics management. * This course is linked to the 45 credit MBA and is in teach out.