BUS 525 - Business Strategy and Planning

3 Credits

This course focuses on the application of the key steps undertaken in implementing a strategic planning process in an ever-changing world. It examines and discusses the process, tools, and skills that organizations develop and employ throughout the business strategy cycle. Working on their selected business projects and case studies, students will apply the following business strategy planning steps: formulate a vision, understand the stakeholder roles, analyze internal assets and market competitiveness, generate, evaluate and select winning strategies, integrate action plans, and implement, learn, and adapt as necessary. Students will exercise the use of various tools and skills common to this field, including mission and vision statements, Porter's Five Forces, SWOT & PESTLE analyses, blue ocean strategies and goals, and SMART objectives.