2024-2025 University Catalog 
  
    Nov 06, 2024  
2024-2025 University Catalog

Marketing Minor


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Marketing Minor

The Marketing Minor is offered on campus and online. 

The Marketing Minor provides students with an introduction to the foundational concepts and principles of marketing. The program provides students a basic understanding of real-world applications of general marketing, selling techniques and retail merchandising/ management. Students will learn how to create a marketing plan, creative brief and the techniques of a competitive market analysis.

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