2024-2025 University Catalog 
  
    Nov 06, 2024  
2024-2025 University Catalog

Communication and Media Studies, BA


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Bachelor of Arts in Communication and Media Studies

Time of Completion: Four Years

This program is offered on campus and online.

Post University's Bachelor of Arts in Communication and Media Studies is designed to provide an extensive academic experience for students interested in the convergence of three core components of contemporary society: media, technology, and communication. Students will develop traditional and digital communication skills to serve the emerging needs of a content-driven information society. Graduates of this program will be able to apply communication skills within professional and interpersonal settings, utilize traditional and emerging media technologies, and create and deliver media content to engage and sustain various audience groups. The coursework further emphasizes communication skills critical to a graduate's success in the 21st century workplace, including content creation, public speaking, research and analysis techniques, collaboration strategies, intercultural sensitivity and awareness, and media literacy.

Communication and Media Studies students will have the opportunity to choose among three concentrations: Emerging Media, Strategic Communication, or General Communication. In the Emerging Media concentration, students will explore the history, development, management, and analysis of emerging media in a variety of personal, social, and professional settings. They will individually and collaboratively create professional content that is theory-based and indicative of social and ethical awareness. Students choosing to concentrate in Strategic Communication will study the development and utilization of strategic planning, persuasive campaigns, and integrated communication strategies for businesses, organizations, and companies of all sizes and missions. Lastly, the General Communication concentration allows students to test out a variety of the sub-fields of the discipline based on their own specialized interests. Students have the opportunity to pick their own path by completing 12 credits of Communication and Media studies courses at the 200+ level.

Bachelor of Arts in Communication and Media Studies Program Outcomes

1. Creation: Create media messages and express ideas through multiple forms of communication and media production.

2. Strategic Thinking: Develop and implement strategic communication plans for a variety of contexts and media platforms.

3. Theory: Critique and apply key communication and media theories, approaches, and research findings to explain human behavior and social phenomena.

4. Collaboration: Employ collaboration strategies within multiple modalities and settings, and among a variety of cultures.

 

Bachelor of Arts in Communication and Media Studies


General Education: 63 Required Credits


Liberal Arts: 24 Required Credits


  • History Elective 3 Credits
  • 3 Credits
  • Social Science Elective 3 Credits
  • Performance, Written, or Fine Arts Elective 3 Credits
  • Elective 3 Credits
  • Elective 3 Credits
  • Elective 3 Credits
  • Elective 3 Credits

Math: 6 Required Credits


Science: 3 Required Credits


  • Elective 3 Credits

Open Electives: 18 Required Credits


  • Elective 3 Credits
  • Elective 3 Credits
  • Elective 3 Credits
  • Elective 3 Credits
  • Elective 3 Credits
  • Elective 3 Credits

Major Core & Concentrations: 51 Required Credits


Designated Writing Course: 3 Required Credits


Concentration: 12 Required Credits


Main Campus Students: The Strategic Communication concentration may be offered online. Please check with your advisor regarding this concentration. 

College to Career Core: 6 Required Credits


Total Program Credits: 120 Required Credits


General Communication Concentration: 12 Required Credits


  • COM 200-400 Level Elective
  • COM 300-400 Level Elective
  • COM 300-400 Level Elective
  • COM 300-400 Level Elective

Strategic Communication Concentration: 12 Required Credits


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