Marketing, AS

Associate of Science in Marketing

Normal Time to Completion: Two Years

This program is offered on campus and online.

Students in the Associate of Science in Marketing program will gain an understanding of current market theory and practices. Special attention is paid to current technological advances in marketing, ethical marketing practices, consumer relationships, and internet-based marketing trends. Students will gain skills in direct marketing, social marketing, multi-cultural advertising, retailing, and sales promotions. Through analysis of the current market, they will learn how to measure the effectiveness of marketing strategies locally, nationally, and globally. This degree program is programmatically accredited by the Accreditation Council for Business Schools and Programs.

Associate of Science in Marketing Program Outcomes

1. Marketing - Students will perform basic marketing functions including identifying, segmenting, and targeting markets, developing product offerings (goods and services) to satisfy customer needs, transporting products to customers at prices that convey value, and effectively communicating the benefits of these products to the intended customer base.
2. General Business - Students will apply the concepts of management, marketing, accounting, finance, and economics in a business environment.