Communication and Media Studies, BA

Bachelor of Arts in Communication and Media Studies

Time of Completion: Four Years

This program is offered on Main Campus and online.

Post University's Bachelor of Arts in Communication and Media Studies is designed to provide an extensive academic experience for students interested in the convergence of three core components of contemporary society: media, technology, and communication. Students will develop traditional and digital communication skills to serve the emerging needs of a content-driven information society. Graduates of this program will be able to apply communication skills within professional and interpersonal settings, utilize traditional and emerging media technologies, and create and deliver media content to engage and sustain various audience groups. The coursework further emphasizes communication skills critical to a graduate's success in the 21^st century workplace, including content creation, public speaking, research and analysis techniques, collaboration strategies, intercultural sensitivity and awareness, and media literacy.

Communication and Media Studies students will have the opportunity to choose among three concentrations: Emerging Media, Strategic Communication, or General Communication. In the Emerging Media concentration, students will explore the history, development, management, and analysis of emerging media in a variety of personal, social, and professional settings. They will individually and collaboratively create professional content that is theory-based and indicative of social and ethical awareness. Students choosing to concentrate in Strategic Communication will study the development and utilization of strategic planning, persuasive campaigns, and integrated communication strategies for businesses, organizations, and companies of all sizes and missions. Lastly, the General Communication concentration allows students to test out a variety of the sub-fields of the discipline based on their own specialized interests. Students have the opportunity to pick their own path by completing 12 credits of Communication and Media studies courses at the 200+ level.

Bachelor of Arts in Communication and Media Studies Program Outcomes

1. Creation: Create media messages and express ideas through multiple forms of communication and media production.

2. Strategic Thinking: Develop and implement strategic communication plans for a variety of contexts and media platforms.

3. Theory: Critique and apply key communication and media theories, approaches, and research findings to explain human behavior and social phenomena.

4. Collaboration: Employ collaboration strategies within multiple modalities and settings, and among a variety of cultures.