BUS 673 - Small and Medium Business Strategy

3 Credits

The Small and Medium Business Strategy course focuses on how successful companies in the small and medium business sectors create competitive advantages to compete in their markets and how they compete for business as they transition from single-product businesses to multiple-product enterprises. The course will pay special attention to the areas of strategic planning, decision-making, analyzing and responding to Requests for Proposals (RFPs), and how to execute targeted strategies for revenue gain.