MBA 515 - Healthcare Marketing

3 Credits

This course provides an engaging, informative, comprehensive, and up-to-date exploration of marketing strategies in the dynamic and complex healthcare industry. We will evaluate alternative strategies including social media, digital marketing, and more multimedia content while navigating regulatory requirements and consideration of ethics. With a focus on practical application and strategic thinking, students will gain an in-depth understanding of the key principles, tools, and emerging trends in healthcare marketing.
Prerequisites: MBA 520.