BUS 330 - Business Analytics

3 Credits

Businesses have become able to collect and store huge amounts of data related to all aspects of their operations, however these data are of limited value without systematic analysis. The ability to use data effectively is essential to create and maintain competitive advantage in the marketplace. This course will cover the application of quantitative and qualitative research techniques as applied to business-specific situations. Topics will include the design of business research, sources and collection of data, and the analysis and presentation of data using core statistical techniques, data analysis, and decision modeling.
Prerequisites: MAT 220, or permission of the Academic Department.