BUS 330 - Business Analytics

3 Credits

In today's data-driven economy, organizations must go beyond collecting information; they must transform it into actionable insight. This course equips students with the analytical tools and critical thinking skills needed to extract value from complex data and support strategic business decisions. Students will explore the full analytics lifecycle, from framing business problems and designing research to collecting, analyzing, and interpreting data. Emphasis will be placed on both quantitative and qualitative methods, including descriptive statistics, predictive modeling, data visualization, and decision modeling.
Prerequisites: MAT 220