BUS 610 - New Venture Creation

3 Credits

This project-based course develops the skills to create a new venture, either as a stand-alone entrepreneurial venture or a new venture in the context of a corporation. Each student will complete in a small team an assigned venture based on the needs of an organization, from beginning to implementation ready business plan. Students will develop skills needed to successfully screen and evaluate opportunities. Opportunity recognition, evaluation, and analysis will be emphasized in the first units, moving on to environmental analysis, opportunity recognition; creativity and innovation, new venture screening, identification of competitive advantages, logistics, and implementation issues. Projects will culminate in business plans that are ready for implementation and that will be presented to the corporate client.