SMG 365 - Sport Communication

3 Credits

This course examines the many areas that make up the field of sport communication. The inner workings of the media relations operation of professional sports organizations and collegiate sports programs will be thoroughly evaluated. The role of communication in the sports industry today and how it has evolved in recent decades will also be examined and discussed. The writing and preparation of press releases, production of media guides, conducting press conferences, dealing with public relations crisis and the ways the social media has changed the landscape in sport communication will also be areas of focus. Students will learn about these topics through lectures, the textbook, and guest speakers.
Prerequisites: COM 107.